Bootstrapping, for the uninitiated, is how the vast majority of entrepreneurs launch startup ventures, using their own savings and personal credit to reach cash flow breakeven. Unlike venture-backed startups, bootstrapped businesses don’t have the luxury of wasting money. Every dollar has to count. As a result, bootstrap entrepreneurs focus relentlessly on creating value for customers from day one.
For this lensography, I’ve gathered together and organized the lenses on bootstrap entrepreneurship that I’ve posted over the last several years. Enjoy!